Rugby League World Cup
Creative pitch
Rugby League World Cup:Taking place in the north of England in 2021, the RLWC is a spectacle that creates inspirational moments that excite, engage and leave a long-lasting legacy.
Brief:After a successful application we were invited to pitch our ideas for the creative direction and stategy Develop a multi-channel creative brand strategy that redefines the RLWC2021 brand to reflect its unique identity and diversity.
Brief:After a successful application we were invited to pitch our ideas for the creative direction and stategy Develop a multi-channel creative brand strategy that redefines the RLWC2021 brand to reflect its unique identity and diversity.
Project created at Turquoise–Brand concept
Brand identity
TOV
Brand design
Animation
An inclusive brand language, for everyone.The illustrative style is designed to match the angular and characterful style of the RLWC2021 logotype. The use of postive and negative shapes within the illustration allows the viewer to discover hidden figures the more they look. Showcasing the very best Rugby League athletes from around the world. A place where everyone unites in the celebration of this spectacular game.
Addressing a digital audience.Aiming to be the most digitally connected sports event in the sporting calendar, the visual language therefore had to be flexible and adaptable across a multitude of digital platforms, including broadcast, social media platforms and it's own tailored app.
Bringing the bright and bold brand to life.The entire Rugby League experience are about the moments. Win or lose through the heartfelt, heated and intense - because no matter the score, everyone is part of the game. Powerful and emotive moments are are at the heart of the experiences, from down on the pitch and up in the stands, to the town and cities that are the hosts of the RLWC. The visual language created reflects the dynamism found in these moments, to stretch into all aspects of the experience..
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Rugby League World Cup
Creative pitch
Rugby League World Cup:Taking place in the north of England in 2021, the RLWC is a spectacle that creates inspirational moments that excite, engage and leave a long-lasting legacy.
Brief:After a successful application we were invited to pitch our ideas for the creative direction and stategy Develop a multi-channel creative brand strategy that redefines the RLWC2021 brand to reflect its unique identity and diversity.
Brief:After a successful application we were invited to pitch our ideas for the creative direction and stategy Develop a multi-channel creative brand strategy that redefines the RLWC2021 brand to reflect its unique identity and diversity.
Project created at Turquoise–Brand concept
Brand identity
TOV
Brand design
Animation
An inclusive brand language, for everyone.The illustrative style is designed to match the angular and characterful style of the RLWC2021 logotype. The use of postive and negative shapes within the illustration allows the viewer to discover hidden figures the more they look. Showcasing the very best Rugby League athletes from around the world. A place where everyone unites in the celebration of this spectacular game.
Addressing a digital audience.Aiming to be the most digitally connected sports event in the sporting calendar, the visual language therefore had to be flexible and adaptable across a multitude of digital platforms, including broadcast, social media platforms and it's own tailored app.
Bringing the bright and bold brand to life.The entire Rugby League experience are about the moments. Win or lose through the heartfelt, heated and intense - because no matter the score, everyone is part of the game. Powerful and emotive moments are are at the heart of the experiences, from down on the pitch and up in the stands, to the town and cities that are the hosts of the RLWC. The visual language created reflects the dynamism found in these moments, to stretch into all aspects of the experience..
Other Projects
See Project
→
See Project
→
See Project
→
Rugby League World Cup
Creative pitch
Rugby League World Cup:Taking place in the north of England in 2021, the RLWC is a spectacle that creates inspirational moments that excite, engage and leave a long-lasting legacy.
Brief:After a successful application we were invited to pitch our ideas for the creative direction and strategy - and develop a multi-channel creative brand strategy that redefines the RLWC2021 brand to reflect its unique identity and diversity.
Solution:The approach to an extensive project such as this is to develop a robust and flexible brand toolkit. The individual elements created are designed to work seamlessly across all media.
An illustrative brand property that depicts the celebration of RLWC2021. Angular shapes depict players and fans united in the thrill and excitement of this global showpiece event.
Project created at Turquoise–Brand concept
Brand identity
TOV
Brand design
Animation
An inclusive brand language, for everyone.The illustrative style is designed to match the angular and characterful style of the RLWC2021 logotype. The use of positive and negative shapes within the illustration allows the viewer to discover hidden figures the more they look. Showcasing the very best Rugby League athletes from around the world. A place where everyone unites in the celebration of this spectacular game.
Addressing a digital audience.Aiming to be the most digitally connected sports event in the sporting calendar, the visual language therefore had to be flexible and adaptable across a multitude of digital platforms, including broadcast, social media platforms and it's own tailored app.
Bringing the bright and bold brand to life.The entire Rugby League experience are about the moments. Win or lose through the heartfelt, heated and intense - because no matter the score, everyone is part of the game. Powerful and emotive moments are are at the heart of the experiences, from down on the pitch and up in the stands, to the town and cities that are the hosts of the RLWC. The visual language created reflects the dynamism found in these moments, to stretch into all aspects of the experience..
Other Projects
See Project
→
See Project
→
See Project
→