– Proper Pablo
Proper Pablo:
Proper Pablo is an independent video production company, founded in 2020 by a bunch of Northern chaps. Based in Peckham, London, and collaborate with a collective of directors, producers, filmmakers, and photographers—people who love working with others, making films, and telling stories.
Brief:
Create a bold identity that reflect ProperPablo's momentum in the industry - and underpins their distinctive northern origins that makes their approach that little bit more unique.
Freelance project.
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Role: Brand concept | Brand identity | TOV | Brand design | Animation
Proper Northern. Proper Content. Proper People.
Based in London.Founded in the North. Proper Pablo produce, shoot and edit a range of projects in sport and culture, creating everything from documentaries about battle royale conkers to branded films featuring Olympic athletes.
Ship, shape & shiny.
Alongside a distinctive wordmark, a suite a loud and unapologetic assets were created as a supporting toolkit that can be dialled up and down accordingly in flat or chromatic forms. Created with nostalgia in mind, the graphic assets are used to evoke a sense of digital nostalgia that first ignited the passion for video & photography of the guys at ProperPablo way back when.
