– Adobe Women's FA Cup
Adobe Women's FA Cup:
The women’s game has its own personality, its own attitude and its own style. It’s expressive, open and unpredictable, and its forging its own path.
Brief:
Rebranding the Adobe Women’s FA Cup was something of the perfect challenge, signalling a hugely exciting moment in women’s football - and on our pitch anything can happen.
It’s expressive, open and unpredictable. The Women’s game is in the spotlight; and so is the FA Cup. It’s now time to own the stage.
Brief:
Rebranding the Adobe Women’s FA Cup was something of the perfect challenge, signalling a hugely exciting moment in women’s football - and on our pitch anything can happen.
It’s expressive, open and unpredictable. The Women’s game is in the spotlight; and so is the FA Cup. It’s now time to own the stage.
Solution:
Own the stage. This is the inspiration for the new brand for the Women’s FA Cup. Abstract, bold and primitive shapes; and vibrant expressive colours, all combine to create the graphic language - graphics that are unpredictable and expressive. Their random nature depict the possibility, unpredictability and spontaneity of the game. The design is bold and confident. Demanding attention. Commanding the stage.
Project created at TwelfthMan
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Role (Working on): Brand concept | Brand identity | Brand design + styling |
Expect the unexpected.
A series of abstract shapes and patterns are the basis of our graphic language.
Their random nature suggests possibility, unpredictability and spontaneity. The design is bold and confident, and the colours unexpected, grabbing attention and commanding the stage. Ours is a challenger mindset driven by self-expression, elevating the competition’s inspirational stories and promising endless potential.
Their random nature suggests possibility, unpredictability and spontaneity. The design is bold and confident, and the colours unexpected, grabbing attention and commanding the stage. Ours is a challenger mindset driven by self-expression, elevating the competition’s inspirational stories and promising endless potential.
