– NOW TV Black Friday
Now TV - Black Friday:
Black Friday has now become a regular part of our year festive calendar. NOW needed a new sub-identity that could house and promote their unique yearly offers for Black Friday deals.
Brief:
To create a unique design sub-ident to house and promote the great Black Friday deals that Now offer only on Black Friday.
Solution:
Using Now's core elements of illumination - a typographic approach using the bright and distinctive palette to create a neon illuminated type-ident.
Created at VentureThree
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Role: Concept design | Identity | Design + Implementation
