– STARZPLAY
STARZPLAY:
Launched in 2015, STARZPLAY is an OTT services provider that brings premium film and TV content to 1 million total subscribers. The service is accessible through multiple devices for a flat monthly fee and a free trial is available for new customers.
Brief:
Develop the new brand identity and positioning for Starzplay (Arabia) throughout the Arab and MENA region.
Solution:
“Brilliant TV. Every time.” Crafting the brand tone of voice and targeted messaging, the elevated visual identity created a flexible dynamic brand ‘lines’ to showcase the content imagery in an electrifying way.
Project created at Turquoise
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Role: Brand Identity | Brand design | Animation
